Cargo
MANAGER BRAND COMMUNICATIONS
Empresa
ADIDAS
Localização
Barueri, SP, , ,
Principais atividades
Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
Plan and coordinate52 week calendar integrating brand, product, commercial and sports moments.
In partnership with trade marketing and sports marketing teams, guarantee seamless execution of brand and product campaigns.
Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.
Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
Drive the entertainment & influencers marketing strategy, defining the best portfolio to drive category and product offense.
Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
Develop Leaders and Manage Talents to grow talents from within and train future successors
Generate a framework for performance to set clear expectations with the team
Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
Requisitos
Knowledge Skills And Abilities
Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
Requisite Education And Experience / Minimum Qualifications
7 years experience
As manager of Experts 2 years management experience required
As manager of Admin / Tech Support minimum of 3 years management experience required
Digital Marketing
Performance marketing, traffic generation to .com business
Influencers marketing
