Cargo
MANAGER, ADS MEASUREMENT BRAZIL
Empresa
NETFLIX
Localização
São Paulo, SP, , ,
Principais atividades
Collaborate with the wider ads measurement team, encompassing the LATAM (Brazil and Mexico), UCAN, and globally, as well as product and data engineering.
Liaise with cross-functional partners, DSE and Consumer Insights, to identify data and insights to be used to build key narratives concerning the Netflix audience and service
Lead third-party research while managing relationships with vendors and external measurement and research partners
Provide marketplace positioning and storytelling customized for sales (verticals and clients) by triangulating internal and external data and insights
Assist in crafting thought leadership by understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape
Manage day-to-day operations of the measurement LATAM team in partnership with a counterpart in Brazil.
Requisitos
7+ years in media measurement at a TV, streaming, or digital company
Dual TV/Video and digital experience is a plus.
Strong knowledge of the advertising landscape, across digital, CTV or streaming and/or TV and various methods of buying.
Experience working with syndicated measurement tools (i.e., Nielsen, Kantar- Ibope, GWI, TGI, etc.) and/or familiarity with 3rd Party vendor solutions (i.e., Kantar, Ipsos, panels, etc.).
Experience running campaign effectiveness studies and analysis, including brand lifts, incrementality (MMMs, MTA), etc.
Ability to learn tools and improve processes & workflows
Excellent verbal and written communication skills, comfortable presenting and leading meetings
Self-starter with expertise in managing large-scale, complex projects.
Strong strategic thinking, planning, and analytical skills.
Knowledge of quantitative and qualitative methodologies, as well as marketing science.
Understanding of the consumer’s voice and how to turn that into actionable insights.
Loves to get into the weeds and can see the big picture.
Open to innovating, challenging assumptions, and implementing better approaches.
A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
Collaborates effectively and embraces differing perspectives and experiences to make better decisions.
Experienced and at ease with diverse cultures and working in international environments.
